While the math isn't wrong, it makes success look deceptively simple. Gaining 1000+ unique customers right out the gate is more than challenging, it's unrealistic, and designing a $10,000 program to sell 100 of also should be on the "very difficult" side of the spectrum, taking years of experience and staff. 

I mentioned earlier that you must hold onto and follow your dreams, and there's nothing wrong with wanting to make a million or more; but so many people look at that number and get all excited about it without understanding the reality behind it.

Truth be told, you can spend a million WAY too quick. Especially if it's your first time having that kind of money. I challenge you to think in terms of MONTHLY income as opposed to a fixed goal amount.  

Well, 80 sales per week can translate to $20,000+ per month with the right strategy. 

Before we continue our journey to the math and tactics behind a 20k/mo info-product strategy, let's take a look at who should tap into the info-product industry. It's not for everyone...

If you don’t produce, you won’t thrive — no matter how skilled or talented you are.

We’re all a bit of both, but which are you more of? You may fall into the boat of many who spend hours and hours, month after month, digesting this self-help book after that “get um crush it” podcast, but what have you truly created lately? 

Feeling a tinge of ‘hey stop that Sean!’? That’s understandable - it’s what I needed to hear before I could pinpoint what was holding me back from reaching my goals. In fact, it’s what I needed to change in order to stop feeling self-loathing, to stop feeling like I was only taking away from the world. As Winston Churchill summed up nicely: “We make a living by what we get, we make a life by what we give.” 

Back to the question at hand… 

It would be unethical to suggest that EVERYONE should. I do believe most have the ability, but not everyone is going to put in the effort, and still others will permit life to get in the way. 

If you’ve made it this far in this write up there’s a good chance that you have at least one of the core characteristics that makes a great info-prenuer, you’re not afraid to digest a bit of content!

In fact, the length of this page is somewhat of a filter, you probably wouldn’t be surprised that many of the people who want to make millions in the entrepreneur space aren’t even willing to invest the time needed to learn skills related to the goal; that includes reading - a decent amount of reading.

There are a few more characteristics that, at a minimum, should be on the radar of anyone interested in creating their own info-product. This isn’t just something drawn together at random, but from years of experience working with many different individuals who profess the desire to create, but often don’t adapt when the going gets tough.

Now, if you have the DESIRE to express those 5 qualities but feel a tinge of anxiety when you consider them, perhaps even a bit of doubt that you ever could live up to them… you are not alone. 

These are ideals, but no one fills them out perfectly. That, perhaps, is another quality to wrap them all into: be humble enough to admit you’re not the best, but determined to do your best at improving them. That quality the best we can hope for, and that’s all anyone who’s made millions ever had.

Here’s some exciting news that I think might just be the cure to crippling doubt and fear in this adventure… and my answer to "what advice do you wish you could give your yourger self".

It takes a lot of focus and energy to create something of high quality. And high quality is what separates a winning product from a flop. Most of us have never had exceptional quality demanded of us, "passing" was often the bar we were expected to meet - not excellence.

The bad news, it's not easy...

The bar is high otherwise everyone would be pulling in $100k+ per month selling information products, wouldn't they? And if you can go into the project knowing it's not going to be "easy" then you'll be much more prepared than the average entrepreneur. 

If you're willing to do what needs to be done to both create quality products and refine your abilities to do so, there's no doubt that you will stand out and find success. That's hollow advice without defining "what needs to be done" isn't it? We'll let's do that in our next section where we break down it down step by step.

Let’s not downplay reality, it does take time, experience, and effort to create these products and dial those numbers in, however, that "time, experience, and effort" can be developed alongside the product itself. Many of my clients are well into the upper six-figure and some seven-figure per month with info-products using this exact strategy, some who still only focus on their one core product line.

The beauty of info-products is that they are scalable by nature. As long as you build out customer service as more customers onboard your costs remain relatively low to other business models.